Mallows Beauty

The Brief​

Mallows partnered with Somerce to take their TikTok Shop presence to the next level. When we began working together, they were generating around £20,000 a month, primarily through TikTok LIVE. The brand had already built early momentum, but they were looking for a strategic partner to help them scale their success, unlock new growth levers, and fully capitalise on the platform’s potential.

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The Solution

We launched a fully integrated strategy across TikTok LIVE, Affiliates and Paid Media to build momentum around three of their hero products, with the goal of driving viral traction and long-term growth. The results were immediate and impressive, with the campaign generating significant visibility and sales. Since then, our partnership has continued to scale, and we now support Mallows at volume, delivering over six million pounds in annual revenue through TikTok Shop alone.