80+ brands · UK & US

tiktok shop agency.

Somerce is one of the leading UK & US agencies for TikTok Shop growth. We run LIVE, affiliate, content and paid media for the world's biggest brands as one self-operated engine, with our own hosts, studios and platform. No guesswork, just strategy.

Talk to us See the work →

LIVE LIVE · 04:37:12

AFFILIATE

L’Oréal Muglerlaunch LIVE

10,000+affiliates managed globally

£100m+

GMV managed

80+

brands globally

Daily

LIVEs, 7 days a week

countries, UK & US led

verified across managed accounts · rolling 30 days*

The record index

Affiliates AKT London 1,470% launch-month shop-revenue growth, 85% of GMV from affiliates View case study → Affiliates MONAT 650+ affiliates recruited in 3 months for the EU expansion View case study → LIVE Glow For It 400% growth in a year of daily LIVE and affiliate cadence View case study → Shop ops P.Louise · BFCM £10m+ a single month on one managed TikTok Shop View case study → LIVE The Beauty Crop £120k+ from a single showcase LIVE broadcast View case study → Shop ops Edikted US → UK the US playbook, localised for the UK expansion View case study → LIVE KAIIA the Label On location an event-scale showcase LIVE from Winter Wonderland View case study →

01 / 07

Trusted by the world's biggest brands

80+brands globally

£100m+GMV managed

Primark

4countries

The work

the numbers do the talking.

Records broken, brands scaled, groups partnered. Every engagement is measured in GMV.

Confetti falling on the P.Louise set during the record-breaking TikTok Shop LIVE

World record · P.Louise $2.7m

The single-LIVE world record on TikTok Shop, in 14 hours. 40m impressions, $80 AOV.

View case study →

AKT London deodorant balm product photography

AKT London · launch 1,470%

Month-one shop-revenue growth from a standing start, affiliate and content-led, with 85% of GMV from affiliates.

View case study →

The L'Oréal x Mugler showcase LIVE set produced by Somerce

L'Oréal Groupe group-wide showcase partner.

L'Oréal x Mugler showcase LIVE, digital backdrops and live-commerce training across the group.

See the work →

What we do

five engines, one operation.

Affiliate, LIVE, content, paid media and shop management: each a self-operated engine in its own right, all pointed at the same GMV.

Affiliate 650+affiliates onboarded in 3 months · MONAT

Creator communities that sell

Managed affiliate communities recruited on brand fit, then armed to convert: strategic sample seeding, viral-hook briefs and commission tiers that keep the winners posting.

Affiliates & influencers →

LIVE 2000+hours live every month, from our own studios

Daily engines, showcase peaks

Daily and showcase LIVEs planned, produced and hosted from our own London and Manchester studios by trained hosts — for brands from CeraVe and TRESemmé to Glow For It.

TikTok LIVE →

Content 73%of users purchase after watching TikTok content

Education-led organic

Organic audiences built on education-led content and a proven hook-testing loop: brief, post, review, scale the winners. Measured on GMV, not views.

Content →

Paid media 200+creatives delivering, our GMV Max floor per account

Amplification measured on GMV

GMV Max run to a proven playbook: consolidated launch, hero-SKU campaigns and boosting reserved for verified virals. Measured on GMV and live-attributed ROAS, reconciled with TikTok Shop data.

Paid media →

Shop management £10m+in a single month on one managed shop

The full trading channel, run for you

Offer architecture, bundle economics, listings, logistics and performance management, run to a weekly trading rhythm — the operating layer that turns five engines into one P&L.

Shop management →

Plus Hosts & talent Studios All services →

The feed

what running tiktok shop actually looks like.

Daily LIVE engines for some of the biggest names in beauty, FMCG and wellness, the creators who sell alongside them, and the trading operation underneath. On air seven days a week.

CeraVe · LIVE

Huel · LIVE

Studio output

2000+

hours live produced every month across our own studios

TRESemmé · LIVE

A grid of creator videos on phone screens, the creative pool cut for paid amplification

Paid media

Buyer behaviour

75%+

of TikTok Shop buyers are net-new to the brands they buy

Affiliate content

The P.Louise BFCM advent bundles built out across red display plinths

P.Louise · shop mgmt

Affiliate economy

42%

of US TikTok Shop GMV is driven by affiliate creator content

L’Oréal x Mugler · LIVE

Vaseline · LIVE

01 / 11

Industries

every category has a playbook.

A close-up of a model's face as a Glow For It wand is brushed through her brow

Beauty & personal care

L'Oréal Groupe showcase partner · Glow For It 400% in a year

The record category. Daily LIVE engines, education-led routines and affiliate communities that turn launches into rankings.

The beauty playbook →

An oversized sage-green Edikted zip hoodie worn by a model, framed from the shoulders down

Fashion & apparel

Edikted US-to-UK expansion · KAIIA the Label

Try-on and drop-led selling with native local creators, from daily LIVE cadence to an event-scale broadcast at Winter Wonderland.

The fashion playbook →

Loaded cookies, a brownie and a caramel dip pot packed into an Ooh & Aah Cookies box

Food & drink (FMCG)

Ooh & Aah Cookies · Warrior

Impulse price points and bundle economics, with creator communities whose costs track the sales they create. The product demos itself, we make it convert.

The food & drink playbook →

A model smiling mid blow-dry, holding the blue MDLondon hair dryer

Electronics & devices

MDLondon hair tools, launched at RRP in Q4

Demo-led selling for high-AOV products: education over hype, and offer structures that protect price instead of eroding it.

The electronics playbook →

The AKT London deodorant balm tube standing with its gold applicator and orange cartons

Health & wellness

MONAT 650+ affiliates in 3 months · AKT London 1,470%

Education-led, claims-safe selling built on professional creators first, then scaled through macro and micro affiliate communities.

The wellness playbook →

Emerging categories

Home, lifestyle and whatever TikTok Shop opens next

New categories reward whoever arrives with a plan. We map the entry playbook first: pricing, formats and creator supply, before the space gets crowded.

Forecast your category →

Studios