P.Louise

£2million in One Day

Livestreaming

Client

P.Louise

Industry

Beauty & Cosmetics

Website

PLouise set out to deliver a blockbuster Showcase LIVE - aiming for an ambitious £1 million sales target in a single day. With Somerce’s support, they didn’t just hit that goal they doubled it, and officially breaking every TikTok Shop record in the process.

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The brief

PLouise wanted to make a statement on TikTok Shop by hosting their biggest ever Showcase LIVE. The ambition was clear: deliver a record-breaking broadcast that would maximise sales, scale brand visibility, and set a new benchmark for the beauty category on TikTok.

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The result

On Sunday 31st August 2025, PLouise officially made TikTok Shop history, generating £2 million in GMV in a single day. Somerce supported the brand with onsite live shopping strategy and full moderation, ensuring the event ran seamlessly and sales potential was maximised. The Showcase LIVE not only broke every existing TikTok Shop record but also demonstrated the impact of combining bold creative with flawless execution.

Additional work

Icy Bear

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Holy Gels

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Liquid London

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