Kaiia The Label

Winter Wonderland Live Success

TikTok LIVE

Client

Kaiia The Label

Industry

Fashion

Website

kaiiathelabel.com

We were briefed by Kaiia The Label to support them in producing and moderating their showcase live at Winter Wonderland at Hyde Park in December 2024. Our job was to put on a show and deliver a high quality and high GMV live.

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The Campaign

We were briefed by Kaiia The Label & TikTok to support them in producing and moderating their showcase live at Winter Wonderland at Hyde Park in December 2024. Our job was to put on a show and deliver a high quality and high GMV live.

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The Solution

We worked in the confined space of a igloo utilising a three camera set up and a 4th portable camera to enable us to showcase to the audience the venue as well as giving variety in the set. We delivered a really strong performing live experiencing both the igloo and the iconic ice rink. On top of this, the Somerce moderation team supported Kaiia in delivering high GMV in the live through trading insights and live planning.

Additional work

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TikTok Affiliates

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TikTok Content

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