agency behind the numbers.
TikTok Shop is all we do. We are the team behind £100m+ GMV across 80+ brands, from DTC natives to Unilever and L'Oréal Groupe, and we exist to build the best team in social commerce globally.
TikTok Shop is all we do. We are the team behind £100m+ GMV across 80+ brands, from DTC natives to Unilever and L'Oréal Groupe, and we exist to build the best team in social commerce globally.
Most agencies treat TikTok Shop as one channel among many. We approach it as a trading channel first: commercial strategy, LIVE shopping, affiliate management, content and paid media connected into one performance model, run day to day by a team whose complete focus is TikTok.
That focus is why the platform's single-LIVE record, $2.7m in 14 hours, happened on our watch, and why it did not stop there. The record LIVE became a £10m+ month on TikTok Shop for the same brand. No guesswork, just strategy.
The proof is in the work: from DTC natives like P.Louise and Glow For It to enterprise groups like L'Oréal and Unilever.
Accessible, inclusive and humble. The work is intense; the people never should be.
For colleagues, for clients, and for the change we can make beyond the numbers.
High standards, held every day, so the work keeps getting better. Records are a habit, not an accident.
Joe has run digital agencies since he was 17 and sold his first at 21. He founded Somerce in 2024 on one conviction: social commerce would be won by operators who own the whole engine. Two years on, that's an official TikTok Shop Partner behind the platform's $2.7m record LIVE — and the Video Content Sharing CEO of the Year 2025.
Meet Joe →Our own trained talent: 250 vetted hosts, certified per product. Our own production: purpose-built LIVE studios in London and Manchester. Our own software: LiveHost, the platform running every stream we produce, every day of the week. No other agency owns all three.
The flagship: our largest studio and production capability, home of the headline events.
Visit the studios →The northern hub, fully equipped to the same broadcast standard as London.
Visit the studios →The US base, taking the UK playbook to TikTok Shop's biggest market.
Brands: bring us the ambition and we will bring the engine. People: we are building the best team in social commerce.
Talk to us* Verified across Somerce-managed TikTok Shop accounts, methodology varies by metric, GMV as reported by TikTok Shop seller analytics.