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4-10 North Road
Islington
London
N7 9EY
The brief
Icy Bear wanted to scale their presence on TikTok Shop with a focus on live shopping and creator-led growth. The goal was to drive volume through a high-impact showcase live, while increasing output and conversions across their affiliate network.
The result
In June, a single showcase live generated £60K in GMV. Throughout the month, 910 affiliate videos were posted and 140 creators drove sales - more than double their usual average. In total, Icy Bear generated £78K from TikTok LIVE alone, accounting for nearly half of their total TikTok Shop revenue that month.
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