Icy Bear

300% growth in 90 days

Affiliates

Livestreaming

Client

Icy Bear

Industry

Website

How Icy Bear combined TikTok LIVE and a high-performing affiliate strategy to unlock their strongest month ever on TikTok Shop, driving record-breaking sales and creator engagement.

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The brief

‍Icy Bear wanted to scale their presence on TikTok Shop with a focus on live shopping and creator-led growth. The goal was to drive volume through a high-impact showcase live, while increasing output and conversions across their affiliate network.

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The result

‍In June, a single showcase live generated £60K in GMV. Throughout the month, 910 affiliate videos were posted and 140 creators drove sales - more than double their usual average. In total, Icy Bear generated £78K from TikTok LIVE alone, accounting for nearly half of their total TikTok Shop revenue that month.

Additional work

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Affiliates

Livestreaming

Holy Gels

Affiliates

Livestreaming

Liquid London

Affiliates

P.Louise

Livestreaming

Glow For It