News and insight from the
Andersen team

From Influencers to Affiliates: The Rise of TikTok’s Creator Sellers

5 Predictions for TikTok and Social Commerce in 2026

Content Before Commerce: Mastering TikTok’s Entertainment-First Strategy

TikTok Shop Expands to New Markets: What Brands Need to Know

Deep Dive: Building a TikTok Creator Community for Your Brand

TikTok Live Is the New QVC: Live Shopping Trends in 2025

TikTok Holiday Marketing Guide: How to Boost Q4 Sales

Building Brand Trust on TikTok: Strategies for Authentic Connections

5 TikTok Shop Features You Might Not Be Using (But Should)

Trend Watch: Social Commerce Lessons from China’s Douyin

TikTok Made Simple: Measuring ROI and Attribution

Somerce Presents: A Beginner’s Guide to TikTok Shop

How Gen Z Is Changing Online Shopping (and How Brands Can Adapt)

Deep Dive: Why Beauty Brands Thrive on TikTok Shop

The Future of Live Shopping: What’s Next for TikTok LIVE and Beyond

Strategy Deep-Dive: Maximizing ROI with TikTok Ads Funnel

How to Turn TikTok Engagement into Repeat Customers

How to Launch a New Product on TikTok (and Go Viral)

Deep Dive: TikTok vs. Instagram – Where Should Your Brand Invest?

Case Study: Gymshark – Building a Fitness Community on TikTok

Strategy Deep-Dive: Cracking the TikTok Algorithm for E-Commerce

How to Optimize Your TikTok Shop Listings for Maximum Sales

How to Leverage TikTok’s Creator Marketplace for Brand Growth

The Social Commerce Glossary: 25 TikTok Terms Marketers Should Know

TikTok vs. Instagram – Social Commerce ROI

Case Study: Bask & Lather – How TikTok Live Made a Haircare Brand Go Viral

Case Study: CeraVe – Winning Gen Z with Education and Trust

Case Study: K18 Hair – From TikTok Hype to Sales Sensation

Product Announcement: Instagram Shifts Strategy, Drops Native Shop Checkout

#TikTokMadeMeBuyIt: Turning Virality into Sales

How to Ride TikTok Trends to Boost Your Brand’s Sales

TikTok Social Commerce Is Booming: Stats and Trends for 2025

How to Run a Successful TikTok Live Shopping Event

How to Create TikTok Content That Converts

Fulfilled by TikTok Logistics Service